A useful AI assistant starts with a better knowledge base
How to select, review and maintain the business content behind your website assistant, and test what visitors actually need.
The Parev journal
Ideas for more helpful websites.
Practical articles on AI assistants, approved content and conversations that help visitors take their next step.
Follow via RSSFrom a visitor’s question to a contact request with context
Build a useful path from service questions to an informed contact request, with relevant guidance, visitor choice and source-page attribution.
Voice or text? Let the visitor choose the conversation
Where voice helps, where text fits better and what to test when offering both channels through a website assistant.